11.03.2024Idea Exchange: Personal Branding and Positioning in the Digital Era

Flyer für die Veranstaltung Idea Exchange Personal Branding

Dates

Date: 27. March

Time: 18:30

Place: University of Zurich main building, KOL-H-317

No registration is necessary!

Program

Expand your horizons and insights into building a personal brand.

Prof. Baeriswyl will provide principal perspectives on strategic personal brand development.

Ms. Can Cui will share strategies for creating compelling content on social media, such as TikTok, with a focus on the Chinese market.

Persons

Prof. Florin Baeriswyl
- Professor of Brand Strategy Management at Fudan/SIVA University and DeTao Masters Academy

Ms. Can Cui
- Social media influencer with more than 6 million followers
- Founder and director of Renyin Cultural Media
- Former news anchor in China